Simpler Plan Submission with EaseCentral and Blue Shield of CA

EaseCentral and Blue Shield of CA are partnering to make plan submission easier for brokers across California. Blue Shield of [...]

By | December 4th, 2017|News|0 Comments

A Step by Step Insurance Marketing Plan – Part 3

Over the last two weeks I’ve listed a sequence of steps, and related marketing activities, that brokers could implement to [...]

By | December 4th, 2017|Broker Tool Belt|0 Comments

Dental & Vision Plans with Starmount and EaseCentral

Starmount and EaseCentral are partnering to bring employers and employees affordable dental and vision coverage. Starmount is a member of [...]

By | November 27th, 2017|News|0 Comments

Step by Step Insurance Agency Marketing – Part 2

Last week I discussed insurance agency marketing steps and activities a broker should take to establish their marketing base: Digital [...]

By | November 27th, 2017|Broker Tool Belt|0 Comments

Step by Step Insurance Agent Marketing – Part 1

Ever since we started the Broker Tool Belt I’ve outlined and explained various insurance agent marketing strategies, tips, tools, and [...]

By | November 20th, 2017|Broker Tool Belt|0 Comments

How to Increase Insurance Customer Engagement

Successful insurance agents understand the value of quality customer service. Establishing strong, long lasting business relationships is crucial to longevity [...]

By | November 13th, 2017|Broker Tool Belt|0 Comments

How to Sell Insurance

How to sell insurance? It differs from the way sales functions in almost all other categories. Think about it, no [...]

By | November 6th, 2017|Broker Tool Belt|0 Comments

Insurance Marketing: Customer Journey Mapping

Most brokers understand how rapidly the industry is changing. Between customer behavior, Insurtech, and digital marketing, trying to keep up [...]

By | October 30th, 2017|Broker Tool Belt|0 Comments

Insurance Agency Retargeting Strategies & Tools

We’ve previously discussed the importance of having a modern website. It’s a great tool to increase inbound leads. While simply [...]

By | October 24th, 2017|Broker Tool Belt|0 Comments

Insurance Agency Chatbots: A Virtual Assistant

In the context of chatbots for the insurance industry, some viewed this tool as a threat to brokers. The reality [...]

By | October 16th, 2017|Broker Tool Belt|0 Comments