5 Insurance Marketing Trends For 2019

Every year, new technology is invented, new types of communication are created and, as a result, new marketing strategies, tools, [...]

By | December 10th, 2018|Broker Tool Belt|0 Comments

Understanding User Intent For Insurance Marketing

The customer journey is harder to predict than ever. As a result, foreseeing the user intent for insurance marketing becomes a more [...]

By | December 3rd, 2018|Broker Tool Belt|0 Comments

Lead Scoring Model For Insurance Agencies

Not all visits to your website, opened emails, or clicked links will convert into BORs. At least 50% of your [...]

By | November 26th, 2018|Broker Tool Belt|0 Comments

Why Lead Scoring Is Beneficial For Insurance Agencies

Your agency’s website is an essential tool for attracting leads and prospects, but evaluating those leads is another story. Some [...]

By | November 19th, 2018|Broker Tool Belt|0 Comments

Crafting The Perfect Client Testimonial

We’ve previously discussed the importance of using social proof to establish trust with your customers and grow your agency’s client [...]

By | November 12th, 2018|Broker Tool Belt|0 Comments

Simplifying SEO Strategy For Insurance Agencies

Incorporating SEO into your agency’s website is an essential part of your inbound marketing strategy, but can seem like a [...]

By | November 5th, 2018|Broker Tool Belt|0 Comments

Marketing Automation Strategy For Insurance Agencies

Marketing automation is software that manages marketing processes and campaigns. In prior Broker Tool Belt posts, we’ve reviewed marketing automation [...]

By | October 29th, 2018|Broker Tool Belt|0 Comments

Why Retention Marketing Is Essential For Insurance Agencies

Retention marketing is an extremely important practice for insurance agencies. It differs from acquisition marketing, which is geared toward attracting [...]

By | October 22nd, 2018|Broker Tool Belt|0 Comments

Craft the Perfect Social Media Campaign for Your Agency

In last week’s post, we discussed the importance of incorporating social media into your agency’s inbound strategy. Devoting a few [...]

By | October 15th, 2018|Broker Tool Belt|0 Comments

Social Media Marketing For Your Agency’s Inbound Strategy

In previous posts, we’ve discussed how inbound marketing can make you stand out from other agencies and engage prospective clients. [...]

By | October 8th, 2018|Broker Tool Belt|0 Comments